Attracting and retaining staff in rural areas: A Toolkit for employers

NICRE – April 2024

Funded by the National Innovation Centre for Rural Enterprise (NICRE), this Toolkit has been developed from a research project designed to explore how rural employers in the Derbyshire Peak District (DPD) can tackle the challenges of attraction and retention within a complex, differentiated labour market. This is especially important in the light of the difficulties created by both the global pandemic and changes in the recruitment landscape due to Brexit.

The researchers who led the project are Professor Carley Foster from the University of Derby and Dr Susan Kirk and Pip Kyle from Newcastle University Business School.

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